Frozen Food – In today’s stressful lifestyle preparing fresh meals at home everyday can be perceived as an unattainable luxury that most of us simply can’t afford or fit into our busy lives. Which is why we have frozen food – a convenient, economical and actually nutritious option for families, students, and busy professionals. Whether you’re meal prepping for the week, or simply picking something up for a quick meal tonight, frozen food products have become really versatile and are easily accessibly today.
What is Frozen Food?
Frozen food is, unquestionably, anything edible and preserved using freezing (anything below 0 degrees). This is an important distinction, because freezing preserves food in its fresh and nutritious state, plus it also slows the spoilage process. Whether in the form of fruits, vegetables, meats, snack foods, prepared meals; frozen food has infiltrated kitchens everywhere.
Frozen food has developed a bad reputation, however, frozen food isn’t equal to unhealthy or highly processed. There are many situations when the frozen item is flash frozen not long after harvesting or cooking, and flash-frozen items typically retain more nutrients than, say, fresh produce that travelled for a few days or sat in the grocery store for a few days
Reasons for the Growing Trend of Frozen Items
There are many reasons Frizzed food items are on the rise to be enjoyed in India and worldwide:
– Convenience – You don’t need to do anything but heat it up to eat within minutes.
– Long shelf-life – Frizzed food can be kept in the freezer for months until you use it.
– Less food waste – You only take what you need.
– Nutrition – Vitamins and minerals are kept when using flash frozen.
– Affordability – Some are at a lower price than fresh items; bulk packs are even cheaper.
It doesn’t matter if your craving is for aloo tikki, mixed veggies, chicken nuggets, or a paratha, there is something frozen available to satisfy your cravings.
ITC Frozen Foods: Trusted Indian Flavors Frozen
Frozen Foods has made a name for itself based on trust and quality, becoming the Indian consumer’s top choice evening foods. ITC has combined taste, hygiene, and convenience together, and changed how we eat and snack at home with the frozen food concept featuring their brand, Master Chef.
- Some popular examples of ITC frozen food options are:
- ITC Master Chef Chicken Nuggets
- Veggie Stix
- Aloo Tikki
- Paneer Fingers
- Cheesy Corn Triangles
What does ITC frozen foods offer that is unique is their high-quality raw ingredients, limited preservatives, and authentic food recipes that deliver Indian flavor profiles. They are also conveniently prepare and suitable for unexpected guests or lazy movie nights!
Is Frozen Food Considered Safe?
Absolutely! If frozen foods have been correctly stored, nutritionists and dieticians agree they can be eaten safely. Most products will have some information and instruction about storage (generally at or below -18 degrees Celcius) and proper food safety handling procedures.
Please remember to pay attention to:
- The use by date
- The storage instructions
- The product name or brand – (some twin pack frozen varieties from ITC frozen foods were safe)
- The ingredient list and any allergen warnings.
Getting the Most from Frizzed Food
- Here are some tips to help you get the most out of what you buy frozen:
- Label anything you open with the date it was opened, and seal it tightly.
- Do not microwave plastic bags- always move to a microwave safe bowl.
- Be sure to pair that meal plan with fresh food- salad or fruit.
While frezzed food tends to be convenience food, it is just as much about practical meal planning by knowing that you are reducing food waste while still receiving high quality and nutrition.
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